In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...
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10 ideas for Facebook and Instagram content
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Showing support to businesses during the COVID-19 pandemic
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
Unlocking the differences between Facebook and Instagram users
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
How to develop a social media strategy
Whether you are a large corporation, small business or a sales representative, developing a social media marketing strategy is imperative – it determines the measurable success of your social media presence. If you’re ready to jump into social media marketing, but...