Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Google's potential acquisition of HubSpot, a leading provider of marketing software, is in advanced discussions for a staggering $31 billion. Buying HubSpot would enhance Google's ability to compete with Microsoft in providing cloud-based applications to businesses....
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....
The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list, which is a tab of the magazine’s “essential follows.” The Giants and...
A question that we get asked often is “how do I know that I’m reaching my target market on social media?” It’s a very valid and important question and ties directly to the success of any social media campaign. Basically – if you’re not reaching your target market –...
Whether you are a large corporation, small business or a sales representative, developing a social media marketing strategy is imperative – it determines the measurable success of your social media presence. If you’re ready to jump into social media marketing, but...