Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....
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Marketing to millennials isn’t a futile task, if you think different
"Think different." When Apple unleashed those two words, the marketing campaign took on a life of its own and was tremendously successful. It was the beginning of a re-emergence for the then-struggling company. Around the same time the slogan was released, the...
Five ways to improve your company’s efforts on Pinterest
Long before its current iteration, Pinterest, the very visual pinboard of social media, started off as an app called Tote. It allowed users to search and sort merchandise to create their own catalogue. Sounds like a good idea, especially for business. But, despite its...
Six Things Businesses Should Do With Their Pinterest Account
By Charlene Hamberger, Operations Manager / Sr. Digital Media Specialist For those unfamiliar with the site, Pinterest is basically an electronic “pinning” board where people post images of various categories such as hobbies, art, fashion, likes, nature scenes, food,...
Five ways to reach your audience on Facebook
Social Media. Two small words that create joy and excitement in some, and fear and foreboding in others. Getting your brand out in the grand world of social media can be intimidating and overwhelming at times. But don’t let fear hinder your success. By taking small...
How real estate appraisers can take advantage of social media
Social media provides an opportunity for small businesses and individuals such as realtors and appraisers to market themselves in a unique way. One Sacramento real estate appraiser who has taken advantage of the benefits of social media is Ryan Lundquist of Lundquist...
San Francisco Giants social media director discusses strategy
The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list, which is a tab of the magazine’s “essential follows.” The Giants and...
5 tips for finding your target market on social media
A question that we get asked often is “how do I know that I’m reaching my target market on social media?” It’s a very valid and important question and ties directly to the success of any social media campaign. Basically – if you’re not reaching your target market –...
How to monitor your brand on social media
The internet is a vast, sprawling community that encompasses people from all walks of life. Including your customers. It is important to monitor the chatter about your brand – so that you know what your clients like and dislike about your products and services and can...
How to develop a social media strategy
Whether you are a large corporation, small business or a sales representative, developing a social media marketing strategy is imperative – it determines the measurable success of your social media presence. If you’re ready to jump into social media marketing, but...