Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
The holiday season is upon us, and businesses are facing more challenges than ever before to stay afloat. There are many great ideas about ways for customers to support businesses circulating social media, and another great way to help them thrive is for businesses to...
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
There are many moving parts to a successful Facebook lead ad campaign. But, when launched correctly, this ad format can bring in leads that are high in quality and won’t drain your ad budget. Lead ads make it so that a lead capture form pops up right within someone’s...
While many things are in flux and changing quickly in the marketing world, one thing remains constant; video still outperforms other content across all channels. Before you begin filming, here a few tips to make your video shoot is a successful one. Determine your...
It happens time and again; a business launches a winning ad campaign, gets ready to sit back and wait for the leads roll in . . . but only hears cricket. The ad budget is realistic, the audience is correct and the creative is brilliant. So, what happened? A common...
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
Even if you tick off of the boxes on your on-page SEO checklist, there are still a few other barriers you may need to knock down to get the rankings you want. Let’s dive in. Technical SEO Technical SEO, like the name implies, focuses on your website's technical...