We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
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Showing support to businesses during the COVID-19 pandemic
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
SEO Series: Factors that impact your ranking
Even if you tick off of the boxes on your on-page SEO checklist, there are still a few other barriers you may need to knock down to get the rankings you want. Let’s dive in. Technical SEO Technical SEO, like the name implies, focuses on your website's technical...
SEO series: How on-page SEO helps you rank
“How long will it take to rank?” is the million-dollar question that all search engine optimization (SEO) service providers get from business owners eager to bring in more traffic quickly. While business owners are often, understandably, eager to bring in quick...
Put a marketing plan in place to reopen your doors
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
Unlocking the differences between Facebook and Instagram users
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
Five ways to improve your company’s efforts on Pinterest
Long before its current iteration, Pinterest, the very visual pinboard of social media, started off as an app called Tote. It allowed users to search and sort merchandise to create their own catalogue. Sounds like a good idea, especially for business. But, despite its...
Six Things Businesses Should Do With Their Pinterest Account
By Charlene Hamberger, Operations Manager / Sr. Digital Media Specialist For those unfamiliar with the site, Pinterest is basically an electronic “pinning” board where people post images of various categories such as hobbies, art, fashion, likes, nature scenes, food,...
Five ways to reach your audience on Facebook
Social Media. Two small words that create joy and excitement in some, and fear and foreboding in others. Getting your brand out in the grand world of social media can be intimidating and overwhelming at times. But don’t let fear hinder your success. By taking small...
How real estate appraisers can take advantage of social media
Social media provides an opportunity for small businesses and individuals such as realtors and appraisers to market themselves in a unique way. One Sacramento real estate appraiser who has taken advantage of the benefits of social media is Ryan Lundquist of Lundquist...