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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
LinkedIn launches Matched Audience for powerful retargeting tools
LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories, including company name, job type, title, skills...
Using visual elements to make your press release stand out
As many small business leaders know, communicating information through a press release can be formulaic. Press releases follow a typical pattern, systematically outlining some combination of the who, what, where, when and why to convey one central message, like a new...
Unlocking the differences between Facebook and Instagram users
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
How small businesses can utilize influencer marketing
"Can you hear me now?" We all remember Test Man; the Verizon pitchman whose famous phrase became the trademark of the cellular giant. "I used to ask if you 'can hear me now' with Verizon," Paul Marcarelli said while featured in a recent Sprint commercial. "Not...
Virtual tours and drone videos add unique visual content marketing element
Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People want to be stimulated visually when they open their favorite app on their smartphone or open a...
The features your company’s website must have
There’s a website for everything, but not all websites are created equal. Some may lack design, but excel in function; others boast their accessibility, but come short in other areas. It’s easy to see that websites come in all shapes and sizes. The best website is...
Reaching your customers online in a ‘dynamic’ way
Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....
Marketing to millennials isn’t a futile task, if you think different
"Think different." When Apple unleashed those two words, the marketing campaign took on a life of its own and was tremendously successful. It was the beginning of a re-emergence for the then-struggling company. Around the same time the slogan was released, the...
Five ways to improve your company’s efforts on Pinterest
Long before its current iteration, Pinterest, the very visual pinboard of social media, started off as an app called Tote. It allowed users to search and sort merchandise to create their own catalogue. Sounds like a good idea, especially for business. But, despite its...