Branding, Business, Marketing
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Branding, Marketing, Social Media
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
Advertising, Branding, Marketing, Web Design, Website
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
Branding, Marketing, video, vlog, vlogging
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
