This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
Want to Learn About Marketing?
Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
5 key marketing strategies for a successful online personal brand
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
How small businesses can utilize influencer marketing
"Can you hear me now?" We all remember Test Man; the Verizon pitchman whose famous phrase became the trademark of the cellular giant. "I used to ask if you 'can hear me now' with Verizon," Paul Marcarelli said while featured in a recent Sprint commercial. "Not...
Virtual tours and drone videos add unique visual content marketing element
Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People want to be stimulated visually when they open their favorite app on their smartphone or open a...
The features your company’s website must have
There’s a website for everything, but not all websites are created equal. Some may lack design, but excel in function; others boast their accessibility, but come short in other areas. It’s easy to see that websites come in all shapes and sizes. The best website is...
Marketing to millennials isn’t a futile task, if you think different
"Think different." When Apple unleashed those two words, the marketing campaign took on a life of its own and was tremendously successful. It was the beginning of a re-emergence for the then-struggling company. Around the same time the slogan was released, the...
How blogging brings in leads
Blogging as a form of online communication has come a long way. Used by every type of business and industry imaginable, there’s no one set way or formula of how it should be done. Some prefer formal, long-form approaches, while many successful bloggers can attract a...
Six Things Businesses Should Do With Their Pinterest Account
By Charlene Hamberger, Operations Manager / Sr. Digital Media Specialist For those unfamiliar with the site, Pinterest is basically an electronic “pinning” board where people post images of various categories such as hobbies, art, fashion, likes, nature scenes, food,...
San Francisco Giants social media director discusses strategy
The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list, which is a tab of the magazine’s “essential follows.” The Giants and...