As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
How to articulate your brand through brand guidelines
When businesses build brand recognizability, they are also increasing their value. That’s because brand recognition is directly correlated to how valuable businesses are perceived by consumers. A unified, well-tailored and cohesive brand also increases awareness and...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
Creative Instagram Reel ideas for any industry
If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you,...
Tips for gathering online reviews
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Instagram 101: Quick guide for busy business owners
So, you have an idea for an Instagram post. Now what? In a simpler time, you had just one option — choose your photo, hit “post” and wait for the likes to roll in. These days, there is a little bit more strategy required to decide how to best share your content out to...
Five reasons to nail your branding
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Tips for growing an organic Instagram audience
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
Taking the anxiety out of blogging for business
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
Five Digital Marketing Tactics That Cost Nothing
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...